goodbuy - shop over 800+ independent brands you'll feel good about.

sustainable and black owned values around orange sandals

Rebalance your purchasing power

Buy from boutique, not a chain store, and feel good about what you buy and who you support.

vegan, women-owned values around a cube shaped candle

Shop curated guides

Get inspired with seasonal and trending guides. All the goodness you're scouring the interwebs for in one guide.

Create & share wishlists

Save all your faves for later or build sharable wishlists so you can gift collaboratively.

Get BIG discounts from small businesses

Click here to nominate your company to receive major discounts via goodbuy for employers.

To make supporting small businesses less daunting, goodbuy launched an online shopping alternative that offers people the ability to opt out of shopping from major e-commerce siteseading.

Think of it as a shopping search engine you can use to find products that align with your values and buy from minority-owned retailers and small businesses.

goodbuy is on a mission to make shopping ‘feel good’ by making conscious shopping easier online for consumers looking to shop their values and support small businesses.

70% of all U.S. online shopping goes to just
15 mega-retailers

So we (Cary & Cara) created the solution we wanted: hundreds of independent, trending, exciting brands in one place.

A GIF of Cary and Cara plays. They are shown with each other in all images.

Put your money where your mission is

START SHOPPING Earrings are showing in goodbuy's product card, pointing to another image of the goodbuy mobile experience.

Support underrepresented entrepreneurs

Women, folks of color, queer and indigenous peoples lead the majority of goodbuy businesses

Keep it in the community

Small businesses donate 250% more than large businesses to their communities

Embrace eco and ethical chic

Purchase visionary sustainable, vegan, clean & conscious products

Contribute to job creation

Together, small businesses are the top career generators in the nation

Serving
curated
boutique

Let's find you
something good.

Rebalance your purchasing power

Shop curated guides

Create & share wishlists

Get BIG discounts from small businesses

To make supporting small businesses less daunting, goodbuy launched an online shopping alternative that offers people the ability to opt out of shopping from major e-commerce siteseading.

Think of it as a shopping search engine you can use to find products that align with your values and buy from minority-owned retailers and small businesses.

goodbuy is on a mission to make shopping ‘feel good’ by making conscious shopping easier online for consumers looking to shop their values and support small businesses.

Get exclusive discounts via goodbuy x your employer

70% of all U.S. online shopping goes to just
15 mega-retailers

Put your money where your mission is

Support underrepresented entrepreneurs

Keep it in the community

Embrace eco and ethical chic

Contribute to job creation

Get the app.
Buy products you want.
Feel good.
Repeat.

shop what matters to you

Serving curated boutique

Let's find yousomething good.

Rebalance your purchasing power

Shop curated guides

Create & share wishlists

Get BIG discounts from small businesses

To make supporting small businesses less daunting, goodbuy launched an online shopping alternative that offers people the ability to opt out of shopping from major e-commerce siteseading.

Think of it as a shopping search engine you can use to find products that align with your values and buy from minority-owned retailers and small businesses.

goodbuy is on a mission to make shopping ‘feel good’ by making conscious shopping easier online for consumers looking to shop their values and support small businesses.

Get exclusive discounts via goodbuy x your employer

70% of all U.S. online shopping goes to just 15 mega-retailers

Put your money where your mission is

Support underrepresented entrepreneurs

Keep it in the community

Embrace eco and ethical chic

Contribute to job creation

Get the app.Buy products you want.Feel good. Repeat.

shop what matters to you

Serving
curated
boutique

Let's find you
something good.

70% of all U.S. online shopping goes to just
15 mega-retailers

Get the app.
Buy products you want.
Feel good.
Repeat.