The engine for small business account growth
Goodbuy helps credit unions activate their small business community, grow deposits, and increase card spend through a white-label marketplace.
Trusted by leading credit unions building the future of community commerce
Small businesses want visibility. Members want exclusive local connections. Credit unions sit in the middle. We connect it all.
Goodbuy closes the chasm between your largest asset—your member base—and your small business community.
We power a credit union-branded experience that connects members to local businesses and gives small businesses a powerful new customer channel—driving SMB account growth, card usage, and engagement.
From launch to local spend in three moves
Launch your branded marketplace
We stand up a credit union-branded marketplace—live in weeks, not quarters, with no engineering lift on your side.
Onboard local businesses
Small businesses join through simple onboarding and gain instant visibility to your entire member base.
Members discover & spend
Members explore local offers and spend, driving card usage, deposits, and engagement back to the credit union.
Built to move the metrics you're measured on
This isn't a feel-good program. Goodbuy is engineered to drive measurable business outcomes for the credit union—not just goodwill.
Bring new small business accounts and balances onto your books.
Deepen relationships and expand wallet share across your base.
Drive more card spend at local businesses your members love.
Track every outcome through the admin portal, from lead to spend.
One marketplace, two sides of value
A credit union-branded marketplace that members love to use and small businesses can't get anywhere else.
What it feels like on the ground
Goodbuy isn't just a screen. It shows up in storefront windows, on counters, and in the everyday moments where members and local businesses meet—your brand, right in the heart of the community.
Built for your team, not just your members
This isn't just a marketplace. It's a system your team can actually use.
- Manage new SMB leads and streamline onboarding
- Gain thousands of new data points on your small business community
- Reactivate and grow existing SMB accounts
- Launch targeted marketing campaigns
- Track engagement and performance
Real results. Real credit unions.
“A lot of the small businesses that I talk to… are seeking out things like lending opportunities… to pay for more exposure. So being able to pitch this to them from the position of ‘this is granting you exposure to thousands of our members’ has been very beneficial.”
Goodbuy Credit Union Partner
A launch your marketing team will thank you for
We provide a comprehensive marketing toolkit and hands-on support through a multi-channel launch—so activating your community never feels overwhelming or resource-heavy.
The playbook for small business growth
A clear look at how credit unions are activating their SMB communities and driving measurable results.
Built alongside the credit union ecosystem
Ready to activate your small business community?
Enterprise-grade security
your compliance team can trust
Independently audited controls for security and availability.
Member data handled to global privacy standards.
Full compliance with California consumer privacy law.
Built as a business that balances purpose and profit.