We’re thrilled to be a finalist in NACUSO’s Next Big Idea Competition!
‍
As part of the process, we were asked to describe our “big idea” in 100 words or less—and we wanted to share it here as the first post in our blog series, where we’ll break down the opportunity, our solution, and why credit unions are perfectly positioned to lead the next wave of small business banking innovation.

So, what’s our Big Idea?

Goodbuy is a game-changing solution for credit unions, fueling small business growth while deepening SMB relationships. Our first-of-its-kind, white-labeled marketplace seamlessly connects small businesses with members through exclusive, values-driven commerce. With minimal lift, Goodbuy delivers powerful, turnkey tools that drive business deposits, boost non-interest income, and position credit unions as bold champions of local economies—differentiating them in a competitive market.

Credit unions have always been about community, and commerce is what makes communities thrive. By enabling transactions between members and small businesses, credit unions can fuel economic growth while driving their own success.

👉 In our next post, we’ll explore why small business banking is the next major growth opportunity for credit unions—and how Goodbuy makes it easy.

‍